A Guide to Logo Colors
It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. The warm colors will be considered first.
Red is a color that attracts men. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
If you want a friendly, playful color, then use orange. It shows overall energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Here now are the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. You make people trust your brand if you add blue to your logo.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. They are more powerful when combined with other colors.